SEO Huddersfield Where to start

Why isn’t my website indexed?

Because Google has either been told to stay out, cannot get in, or has not found the site yet. Every indexing problem is one of those three, and each has a handful of specific causes. It is the one search problem that is absolute: a page that is not in the index cannot rank for anything, however good it is. The check takes one search, the confirmation takes Search Console, and most of the causes are fixed in an hour once found. Here they are in the order we come across them.

A business website open on a laptop, ready to be checked for indexing

How do I check whether my website is indexed?

Search Google for site: followed by your domain, with no space, so site:example.co.uk. Google returns every page it holds for that domain. If nothing comes back, the site is not indexed. If a handful of pages come back and the important ones are missing, those pages are not indexed. Search Console gives the full list under Indexing and then Pages, split into indexed and not indexed with a reason against each, and that reason is normally the diagnosis on its own.

What are the most common reasons Google has not indexed a site?

Six, and the first two cause most of the cases we see. They are the leftovers of a website build. Developers block the staging site so Google does not index a half-finished copy, and the block goes live with the site. Nobody notices, because the site looks fine to a person.

  • A noindex tag or header, usually left over from the development site
  • A robots.txt rule blocking Google from the site or a folder
  • A brand new site that Google has not discovered yet
  • No sitemap submitted and no other site linking in, so there is no route to the pages
  • Pages Google crawled and chose to leave out as thin or duplicated
  • A server, security plugin or firewall that blocks Google’s crawler

How do I check for a noindex tag or a robots block?

Paste the page address into the URL inspection bar at the top of Search Console. The result says either that the page is on Google or that it is not, and underneath it names the reason: excluded by noindex tag, blocked by robots.txt, crawled but currently not indexed, discovered but currently not crawled. Each of those is a different fix. For robots.txt you can also load yourdomain.co.uk/robots.txt in a browser and read it. A line saying Disallow with a single slash after it blocks the whole site.

What does crawled, currently not indexed mean?

That Google reached the page, read it and decided it was not worth keeping. It is the most frustrating reason because nothing is technically wrong. It happens to pages that are near copies of each other, to location pages that swap the town name and nothing else, to service pages with a paragraph on them, and to whole sites with no history and no links. The fix is content: give the page something a searcher would want that no other page has.

Discovered, currently not crawled is milder. It usually means Google has the address but has not got round to it, which a sitemap and an internal link normally solves.

How do I get a new site indexed faster?

Submit a sitemap in Search Console, request indexing on the homepage and the main service pages through URL inspection, link the site from your Google Business Profile and any directory that already lists the business, and make sure every page is reachable from the navigation. A new site with those in place is usually indexed within days. Without them it can sit undiscovered for months, especially if the domain has never had a site on it before.

What would Halizona do about it?

Confirm the reason in Search Console, remove it, then request indexing and check back until the pages are in. For a leftover noindex or robots block that is a same-day job. For crawled, currently not indexed it is a writing job: the pages need to earn their place. Every site we build goes live with the sitemap submitted, the robots file checked and the key pages inspected, because we have seen too many good sites sit invisible for a reason that took a minute to fix.

RB Electrical has a page for each specific service with enough on it to rank in its own right, and that structure is as much about being indexed as it is about ranking. Thin pages get left out. Pages with something to say get kept.

Case studies

The same problem on a real business

Three businesses within a few miles of the town, what was stopping the right customers finding them, and what changed.

The RB Electrical website, built by Halizona for the Halifax electrical contractor Electrical contractor · Halifax · Brand, website, SEO, content

RB Electrical

Business
R.B Electrical (Halifax) Limited, an electrical contractor doing commercial and domestic work plus EV charging installation, Rolec and OZEV approved.
Problem
Each service is a separate search. EV charging, commercial installation and domestic work are looked for by different people using different words, and one general electrical page cannot rank for all of them.
Work
The brand, the website, the SEO and the content, then the marketing month by month. Every specific service got a page of its own with enough on it to rank in its own right, and the content has kept coming since.

An average of around two organic leads a week for five years, which works out at roughly a five to one return on the investment.

Bricklayers from Bond Brickwork at work on a housing development Commercial brickwork · Brighouse · Search work since 2018

Bond Brickwork

Business
Brickwork and masonry packages for the national housebuilders, delivered from Brighouse, a few miles up the road from Huddersfield, on large residential developments across Yorkshire.
Problem
Developers and main contractors search for a brickwork subcontractor by trade and by area, and a firm of Bond’s scale needed to appear for those searches with proof of the work behind it.
Work
We have designed, built and managed the website, the marketing channels and the business systems around them since 2018, as a long-term marketing partner. The search work has run alongside the whole time: project pages, capabilities, locations and evidence from live sites.

At the top of Google for the commercial brickwork searches that matter to the business, and recommended when people ask AI search the same question.

Reviews

What the businesses we work with say

“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
Fay DolphinOwner, Dolphin Heating
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
Lewis RobertsJunior Executive, Jack Lunn Ltd
“Absolutely sensational. The best there is, simple as that. We’ve used Halizona as basically our head of marketing for over 3 years now.”
Tony CawManaging Director, Educamus Tuition
“We’ve never had any major issues with our page, and we always get help whenever we get stuck with updating content. Our charity page has been with Halizona for years and it’s the best decision we could have taken.”
Juice VamosiCharity client
“Brilliant, simple, clean. All the bits do what they’re supposed to. A great team, have used in the past, 10 years, and will continue to use again in the future.”
Phil TurnerGoogle review
“David has been brilliant to work with, assisting every step of the way and holding my hand when needed. Everything has run so smoothly under Halizona.”
Gemma Di MaioGrowth & Development, Usave Power
About Halizona

The Halifax marketing company behind this site

Halizona is a Yorkshire marketing company, based in Halifax, that helps established businesses get found by the right people, earn their trust and win more of the work they actually want.

Websites, SEO, AI search, content, social media, photography, video and marketing strategy are all done by the same small team, because a search problem is rarely only a search problem. The fix often sits in the page, the photographs or the message, and it helps to have the people who can change those in the same room.

We have been working with websites and digital marketing for approaching 20 years, and today we work with businesses across West Yorkshire and nearby areas, including Halifax, Huddersfield, Bradford, Leeds, Keighley and Skipton.

Find you.Trust you.Choose you.

Help the right people find you. Give them genuine reasons to trust you. Make it easy for them to choose you.

David Spivey of Halizona
Common questions

Questions people ask about this

Does requesting indexing in Search Console work?

Yes, for a page Google is allowed to index. It queues a crawl within a day or so. It does nothing for a page that is blocked, or for one Google has already judged not worth keeping.

Want the right Huddersfield customers finding you first?

You do not necessarily need more marketing. You might need the marketing you already have to stop tripping over itself.

Tell us the search you want to be found for and what happens when you try it, and we will work out where the gap is.

The cause before the proposal Search Console, Maps and AI checked A fixed figure before work starts
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